Anderson thumb 
Craig Anderson, DMD
Private Practice
Biloxi, Mississippi, USA
4:10 p.m.
Friday June 25, 2021
International Academy of Endodontics, Annual Meeting
The Scottsdale Princess Resort
Scottsdale, Arizona, USA
“Social Media's Growing Impact on Dentistry"

In today's world it is hard to escape the influence of Social Media. While it may have been originally used to share photos with family and friends, it is undeniable that social media platforms like Facebook, Twitter, and Instagram are now shaping the conversations that define our present and future. As the internet has evolved, easy access to information and social media have shifted the paradigm such that educational material can be shared with people all over the world with a simple mouse click. This created an environment where each of us now has the tools required to be a dental educator. This lecture will focus primarily on Instagram as a vehicle for sharing clinical cases that elevate the specialty of endodontics and provide mentorship for general dentist and endodontist alike.

Social Media, Instagram, Dental Education
Learning Objectives: 
  1. Learn about influencer culture and its growing influence on all aspects of society, including dentistry.
  2. Understand how to utilize social media platforms such as Instagram as a modality for teaching clinical endodontics and mentoring other dentists.
  3. Be encouraged to participate in dental social media to help shape our collective future.
About the Presenter:

Dr. Anderson is a native of Hattiesburg, MS. After attending Mississippi State University and University of Mississippi Dental School, he moved to Portland, Oregon, where completed a GPR residency at the VA Hospital. He practiced as a general dentist for 5 years in the Portland area. He spent two more years in a general dental practice in Birmingham, Alabama where he focused primarily on the endodontic care of pediatric patients. Dr. Anderson decided to follow his true passion in 2007 and returned to graduate school for his endodontic training. His endodontic training was done at New York University . In 2009, he started South Mississippi Endodontics in Biloxi, MS. For the past 5 years, he has actively taught endodontics on Instagram under the name SOUTHMSENDO.